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Story

 
 

Laka Lono Rum Club celebrates the notion of cocktail culture as a form of escapism. 


We take a playful approach to the narrative that humans have always longed for a paradise on earth, even if it is a make-believe one nestled between plastic plants. 

We don't espouse our paradise to any geographical location or particular ethnic identity, but rather to that sweet amalgamation of the American melting pot that created the tiki bar culture. For us, tiki is authentically inauthentic, born of a mash-up from Polynesia, the Caribbean, Africa, Southeast Asia, rockabilly, Hollywood, funk, and surfer culture to make it a unique subculture that celebrates the enduring & fleeting allure of nondescript paradise.